Website lead leak score
When someone lands on your site and wants to call, message or book, can they do it easily? We read your homepage and contact page, check 10 things, and for each gap explain why it matters and how to fix it.
Checking…
- Reading robots.txt
- Downloading the homepage
- Looking for a contact page
- Scoring 10 items
What we check
- Ways to reach you: click-to-call, WhatsApp, contact form, email address
- Information to decide: pricing or services page, address and map
- An online booking or reservation link
- The basics: HTTPS, mobile layout and how fast the page loads
Short answer: What turns a visitor into a customer is usually simple: a phone number you can tap to call, a WhatsApp link, a short contact form, online booking, a pricing or services page, and a map. The tool checks whether your site has them and gives a weighted score. It's a checklist, not a sales forecast.
FAQ
What does the lead leak score measure?
Whether your site has 10 things that make it easy for visitors to reach you: HTTPS, a mobile layout, page speed, click-to-call, WhatsApp, a contact form, online booking, an email address, a pricing or services page, and an address. They're weighted differently; click-to-call and HTTPS carry the most weight. The score is a checklist, not a forecast of sales or traffic.
Which pages of my site do you read?
Only the homepage and, if the homepage links to one, a contact page. Our crawler identifies itself as RepmightBot, follows your robots.txt rules and waits between requests to the same server. It doesn't log in anywhere or submit forms.
My site has a WhatsApp button, so why wasn't it found?
Some plugins add the button with JavaScript after the page loads. The tool doesn't run JavaScript; it only reads the page's HTML. The same goes for some booking and form plugins. If your button works, you can ignore that item.
Do you store the address I enter?
No. The address and page content are only used to work out the result; they aren't saved or written to logs. To prevent abuse we keep a daily counter keyed to a hash of your IP address.
Want to find these gaps on other businesses' websites?
For agencies and software companies: Repmight reads your prospects' websites, spots something like "no online booking", and drafts the first email around it. By default, nothing is sent until you approve it.