The complaints don't change#
People who've used autonomous AI sales tools tend to raise the same two complaints: the emails are generic, and you can't see what's being sent in your name. At high volume, one bad email can do real damage to your reputation.
AI prepares, a person signs off#
Research, a fit score and a draft can be ready in seconds, and reading the draft takes a few seconds more. That small step keeps both the quality and the responsibility where they should be.
What a reviewer looks for#
- The observation is true and its source is shown
- The claim about your product is one you can stand behind
- The tone fits the sector and the country
- The recipient may lawfully be emailed in their country
- Nothing in the email would embarrass you if it were forwarded
Without giving up scale#
Bulk approval, rules for auto-approval and one-click rewrites mean you can get through hundreds of drafts a day in a few minutes. By default nothing goes out that you haven't seen or allowed by a rule.
Autonomous or approval-first?#
| Autonomous | Approval-first | |
|---|---|---|
| Who presses send | The software | A person, or a rule they set |
| Mistakes | Found after sending | Caught in review |
| Time per email | None | A few seconds |
| Suits | High volume, low brand risk | Local markets, regulated sectors, small lists |
FAQ
What does human-in-the-loop mean for AI sales emails?
The AI researches and drafts, and a person approves each email, or sets the rule that approves it, before it is sent.
Is approving every email too slow?
Not usually. Reading a short draft takes seconds, and bulk approval or auto-approval rules handle large batches.
Can I let some emails go out automatically?
Yes. In Repmight you can set auto-approval rules per campaign; they are off by default.
Sources
- Business-to-business marketing · Information Commissioner's Office (ICO)