Cold email, done properly
Practical guides on deliverability, the law and writing a first email people answer.
Anatomy of a first email that gets replies
Short, specific, one question. How a first email to a business should be put together, and what to leave out.
ReadHow to write a cold email to a local business (with an example)
Subject line, opening, observation, one ask and sign-off: a step-by-step guide to cold emailing a small business, with a full example and common mistakes.
ReadCold email software for prospecting local businesses: how to choose
Apollo, Instantly, lemlist, Smartlead, Clay or AiSDR? Choosing cold email software when you sell to local businesses: lead source, approval and price.
ReadWhat is an AI SDR? What it does, what it can't, and how to choose
An AI SDR handles research, first emails, follow-ups and replies. What AI sales assistants can and can't do, autonomous vs approval-first, what to check.
ReadHow to find local business leads: 7 methods compared
Google Maps, directories, events, partners, LinkedIn, content and cold email: seven ways to find local business leads, compared on cost and speed.
ReadHow to set up SPF, DKIM and DMARC for Google Workspace and Microsoft 365
Set up SPF, DKIM and DMARC step by step for Google Workspace and Microsoft 365: example records, common mistakes and how to check they pass.
ReadFollow-up email after no response: timing and examples
How many follow-ups to send after a cold email, how far apart, and what to say. A two-step sequence with examples, and the points where you must stop.
ReadEmail warm-up: how to ramp up a new mailbox safely
How to build up daily sending from a new or dormant mailbox: a warm-up schedule, daily limits, the argument over warm-up networks and the signs to watch.
ReadCold email to businesses in Turkey: KVKK and İYS explained
Commercial messages to merchants and tradespeople, İYS registration and opt-out checks, and personal data: the general rules and a practical checklist.
ReadB2B cold email rules by country: UK, Germany, Switzerland, Turkey
Can you email businesses without consent? A plain-English guide to B2B cold email rules in the UK (PECR), Germany (UWG), Austria, Switzerland and Turkey (İYS).
ReadDeliverability checklist: why is your email going to spam?
SPF, DKIM, DMARC, warm-up, volume and content: what to check in your domain set-up and sending habits so your emails reach the inbox.
ReadFinding good B2B leads on Google Maps
Choosing the right search, working one area at a time, filtering for fit and finding the right contact address.
ReadWhy approval-first AI rather than “fully autonomous”?
The most common complaints about AI sales agents, and a way of working that keeps your brand safe.
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