Why follow up at all
Business owners often see a first email at a bad moment and forget about it. A short, polite nudge brings it back to the top. Pushing harder than that damages your brand and your deliverability.
How many, and how far apart
| Step | Timing | Content |
|---|---|---|
| First email | Day 0 | Observation + what it means + one ask |
| Follow-up 1 | Day 3 | One- or two-line nudge in the same thread |
| Follow-up 2 | Day 7 | A different angle or a small resource; a polite close |
This is Repmight's default sequence; you can change the gaps.
Follow-up 1: example
Hello [Practice name] team, A quick follow-up on my note about phone-only bookings. If it's useful, I can show you how it works on a 15-minute call. [Your name] [Your company]
Follow-up 2: example
Hello [Practice name] team, Last one from me. I've put together a short example of how other practices handle booking requests that come in at weekends. Would you like me to send it over? If it's not a priority at the moment, that's fine, and I won't write again. [Your name] [Your company]
What to avoid
- Guilt trips such as “just checking you saw my email”
- Repeating the whole first email in every follow-up
- Starting a new thread with a new subject to the same person
- Writing again to anyone who has opted out or said no
When to stop
- Any reply, positive or negative
- An unsubscribe request or a complaint; suppress the address for good
- A bounce; never use the address again
FAQ
How many follow-up emails should I send?
Two is enough in most cases. More brings in few extra replies and raises the risk of complaints.
Should follow-ups go in the same thread?
Yes. Replying in the same thread means the reader can see your original email straight away.