What does an SDR do?
A sales development representative finds potential customers, researches them, makes first contact and passes anyone interested to a salesperson with a meeting booked. Most of the day goes on research and writing.
What AI can take on
- Finding target businesses and scoring how well they fit
- Picking out a concrete detail from the company's website
- Writing a short, personal first email and the follow-ups
- Sorting replies into interested, later, not interested and so on
- Offering meeting times to people who are interested
What it doesn't do well
- Filling gaps the website doesn't cover (this is where invented details creep in)
- Knowing your brand's sensitivities and your sector's language out of the box
- Making legal judgements or carrying responsibility
- Handling difficult objections and negotiation
Autonomous AI SDR or approval-first assistant
| Autonomous AI SDR | Approval-first assistant | |
|---|---|---|
| Sending | The AI sends on its own | A person approves, then it sends |
| Control | Rules and spot checks | Every draft is seen |
| Cost of a mistake | Can be repeated at volume | Caught before it's sent |
| Time saved | Highest | High (approving takes seconds) |
| Best for | High volume, little brand risk | Brand reputation, local markets, legal caution |
What to check when choosing
- What is the personalisation based on, and can you see the source?
- Whose mailbox does it send from, and with what daily limits?
- Are replies sorted, and do follow-ups stop when someone replies?
- Contract terms: monthly, quarterly or annual; per seat or credits?
- Which languages and countries does it handle well?
Where Repmight fits
Repmight is an approval-first AI sales assistant. It finds businesses, reads their websites, drafts an email around a detail it found and sorts the replies. Emails go out from your own mailbox once you've approved them, and you can set up rules for auto-approval if you want to.
FAQ
Will AI SDRs replace human SDRs?
They can take over much of the repetitive research and first-contact writing. Conversations, relationships and closing deals are still done by people.
Do AI-written emails get marked as spam?
Spam filters look at relevance, volume, authentication and complaints, not at who wrote the text. Personal, well-targeted emails sent in small numbers aren't a spam risk in themselves.